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The Focus Formula: Deep Work in a Shallow World
You had four hours blocked for deep work. You're now three hours in with seventeen browser tabs open, forty-two Slack notifications cleared, and zero meaningful progress on the project that actually matters. You've been productive—responding, managing, coordinating—but you haven't been deep. The presentation still needs creating, the strategy remains unformed, the code stays unwritten. You've been swimming in the shallows whilst drowning in the deep end. Your attention isn't
7 min read


Cognitive Sovereignty - Reclaiming Your Mind from the Attention Merchants
The Invisible Occupation Your mind is occupied territory. Not by a foreign army but by something far more insidious: algorithms designed by neuroscientists, deployed by corporations, optimised by artificial intelligence, all competing for the most precious resource in the digital economy. Your attention. Right now, as you read this, your pocket probably contains a device engineered with more sophistication than any weapon of war, designed for a single purpose: to capture and
10 min read
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